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Покупатель на крючке. Руководство по созданию продуктов, формирующих привычки читать книгу онлайн
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Stone, Brad. The Everything Store: Jeff Bezos and the Age of Amazon. Little, Brown and Company, 2013.
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Lally, Phillippa, Cornelia H. M. van Jaarsveld, Henry W. W. Potts, and Jane Wardle. “How Are Habits Formed: Modelling Habit Formation in the Real World.” European Journal of Social Psychology 40, no. 6 (2010): 998–1009. doi:10.1002/ejsp.674.
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Offit, Paul A. “Don’t Take Your Vitamins.” The New York Times, июнь 8, 2013, sec. Opinion / Sunday Review. http://www.nytimes.com/2013/06/09/opinion/sunday/dont-take-your-vitamins.html.
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По состоянию на 12 ноября 2013 г. http://instagram.com/press/
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Perlroth, Somini Sengupta, Nicole, and Jenna Wortham. “Instagram Founders Were Helped by Bay Area Connections.” The New York Times, апрель 13, 2012, sec. Technology. http://www.nytimes.com/2012/04/14/technology/instagram-founders-were-helped-by-bay-area-connections.html.
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“Twitter ‘Tried to Buy Instagram before Facebook’.” Telegraph.co.uk, апрель 16, 2012, sec. twitter. http://www.telegraph.co.uk/technology/twitter/9206312/Twitter-tried-to-buy-Instagram-before-Facebook.html.
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Schwartz, Barry. The Paradox of Choice. New York: ECCO, 2004.
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Masters, Blake. “Blakemasters.com.” Peter Thiel’s CS183: Startup – Class 2 Notes Essay (6 апреля 2012 г.). http://blakemasters.com/post/20582845717/peterthiels-cs183-startup-class-2-notes-essay.
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Katikalapudi, R., S. Chellappan, F. Montgomery, D. Wunsch, and K. Lutzen. “Associating Internet Usage with Depressive Behavior Among College Students.” IEEE Technology and Society Magazine 31, no. 4 (2012): 73–80. doi:10.1109/MTS.2012.2225462.
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Chellappan, Sriram, and Raghavendra Kotikalapudi. “How Depressed People Use the Internet.” The New York Times, июнь 15, 2012, sec. Opinion /Sunday Review.; http://www.nytimes.com/2012/06/17/opinion/sunday/how-depressed-people-use-the-internet.html.
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“Twitter Founder Reveals Secret Formula for Getting Rich Online | Wired Business | Wired.com.” Wired Business. По состоянию на 12 ноября 2013 г. http://www.wired.com/business/2013/09/ev-williams-xoxo/.
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“How the ‘Failure’ Culture of Startups Is Killing Innovation | Wired Opinion | Wired.com.” Wired Opinion. По состоянию на 12 ноября 2013 г. http://www.wired.com/2013/09/why-do-research-when-you-can-fail-fast-pivot-and-act-out-other-popular-startup-cliches/.
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“The Power of User Narratives: Jack Dorsey (Square).” Video. Entrepreneurial Thought Leaders Lecture. Stanford University, 2011. http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2644.
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“What is Customer Development.” Startup Lessons Learned by Eric Reis. По состоянию на 12 ноября 2013 г. http://www.startuplessonslearned.com/2008/11/what-is-customerdevelopment.html
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“Empathy Map.” The k12 Lab Wiki. По состоянию на 12 ноября 2013 г. https://dschool.stanford.edu/groups/k12/wiki/3d994/Empathy_Map.html
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“5 Whys.” Wikipedia, the Free Encyclopedia (12 ноября 2013 г.). http://en.wikipedia.org/w/index.php?title=5_Whys&oldid=581315459.
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Подробнее о потребности в социальной принадлежности см.: Fiske, Susan T. Social Beings: a Core Motives Approach to Social Psychology. Hoboken, NJ: J. Wiley, 2010.
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“What Causes Behavior Change?.” BJ Fogg’s Behavior Model. По состоянию на 12 ноября 2013 г. http://www.behaviormodel.org/
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Deci, Edward L., and Richard M. Ryan. “Self-determination Theory: A Macrotheory of Human Motivation, Development, and Health.” Canadian Psychology/Psychologie Canadienne 49, no. 3 (2008): 182–185. doi:10.1037/a0012801.
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“Barack Obama ‘Hope’ Poster.” Wikipedia, the Free Encyclopedia (5 ноября 2013 г.). http://en.wikipedia.org/w/index.php?title=Barack_Obama_%22Hope%22_poster&oldid=579742540.
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Hauptly, Denis J. Something Really New: Three Simple Steps to Creating Truly Innovative Products. New York, NY u.a.: AMACOM, 2007.
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“Twitter Founder Reveals Secret Formula for Getting Rich Online | Wired Business | Wired.com.” Wired Business. По состоянию на 12 ноября 2013 г. http://www.wired.com/business/2013/09/ev-williams-xoxo/.
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Lunden, Ingrid. “Analyst: Twitter Passed 500M Users In June 2012, 140M Of Them In US; Jakarta ‘Biggest Tweeting’ City.” TechCrunch, NY: Social Science Research Network. По состоянию на 12 ноября 2013 г. http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/.
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“What Causes Behavior Change?.” BJ Fogg’s Behavior Model. По состоянию на 12 ноября 2013 г. http://www.behaviormodel.org/
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Rao, Leena. “Twitter Seeing 90 Million Tweets Per Day, 25 Percent Contain Links.” TechCrunch. По состоянию на 12 ноября 2013 г. http://techcrunch.com/2010/09/14/twitter-seeing-90-million-tweets-per-day/.
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Worchel, Stephen, Jerry Lee, and Akanbi Adewole. “Effects of Supply and Demand on Ratings of Object Value.” Journal of Personality and Social Psychology 32, no. 5 (1975): 906–914. doi:10.1037/0022-3514.32.5.906.
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Weingarten, Gene. “Pearls Before Breakfast.” The Washington Post (8 апреля 2007 г.). http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html.
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Plassmann, Hilke, John O’Doherty, Baba Shiv, and Antonio Rangel. “Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness.” Proceedings of the National Academy of Sciences 105, no. 3 (22 января 2008 г.): 1050–1054. doi:10.1073/pnas.0706929105.
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Nunes, Joseph, and Xavier Dreze. The Endowed Progress Effect: How Artificial Advancement Increases Effort. SSRN Scholarly Paper. Rochester, NY: Social Science Research Network. По состоянию на 12 ноября 2013 г. http://papers.ssrn.com/abstract=991962.
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“List of Cognitive Biases.” Wikipedia, the Free Encyclopedia (12 ноября 2013 г.). http://en.wikipedia.org/w/index.php?title=List_of_cognitive_biases&oldid=581363450.
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Anderson, Stephen P. Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences. Berkeley, CA: New Riders, 2011.
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Olds, J., & Milner, P. (1954). Positive reinforcement produced by electrical stimulation of the septal area and other regions of rat brain. Journal of Comparative and Physiological Psychology, 47, 419–427.
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Knutson, Brian, G Elliott Wimmer, Camelia M Kuhnen, and Piotr Winkielman. “Nucleus Accumbens Activation Mediates the Influence of Reward Cues on Financial Risk Taking.” Neuroreport 19, no. 5 (26 марта 2008 г.): 509–513. doi:10.1097/WNR.0b013e3282f85c01.
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Ramachandran, V. S. A Brief Tour of Human Consciousness: From Impostor Poodles to Purple Numbers. New York: Pi Press, 2004.
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Pessiglione, Mathias, Ben Seymour, Guillaume Flandin, Raymond J. Dolan, and Chris D. Frith. “Dopamine-dependent Prediction Errors Underpin Reward-seeking Behaviour in Humans.” Nature 442, no. 7106 (31 августа 2006 г.): 1042–1045. doi:10.1038/nature05051.
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Ferster, Charles B, and Skinner. Schedules of Reinforcement. New York: Appleton-Century-Crofts, 1957.
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Berns GS, McClure SM, Pagnoni G, Montague PR. Predictability modulates human brain response to reward” Journal of Neuroscience. 2001 Apr 15;21(8):2793-8.
