Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии
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Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии читать книгу онлайн
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364
Там же.
365
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Там же. Р. 6–68.
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Астротурфинг – в русскоязычной литературе и интернете этот термин используется в несколько ином значении: как искусственное управление общественным мнением с помощью современного программного обеспечения либо специально нанятых пользователей. – Прим. ред.
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Консюмеризм – уклад общества, потакающий покупке товаров и услуг в больших количествах сверх всякой необходимости. Помимо это-го значения, под консюмеризмом может пониматься защита прав потребителей. – Прим. ред.
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397
Там же.
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Там же.
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Linden David. The Accidental Mind // Cambridge: Belknap Press, 2007. Р. 24.
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Kahneman Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Р. 52.
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Wilson Timothy D. Strangers to Ourselves Cambridge: Belknap Press, 2002. Р. 185.
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Там же. Р. 187.
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Whitewell Stuart. Ingredient branding case study: Intel. 2005. July 11. URL: http://www.intangiblebusiness.com/Brand-Services/Marketing-services/News/Ingredient-branding-case-study-Intel~466.html (25.05.2012).
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Там же.
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Рефрейминг – термин, который широко применяют в нейролингвистическом программировании для описания используемых им процедур переосмысления и перестройки механизмов восприятия, мышления, поведения с целью избавления от неудачных (возможно, даже патогенных) психических шаблонов. – Прим. ред.
